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FACT. is a Los-Angeles based streetwear and skate brand co-founded by Damon Way in 2016. Prior to FACT., Way was one of the founders of DC. The brand’s name is derived from Factory Records which is an independent record label from the UK. In addition to the name, Factory Records' inspiration can be seen all throughout the brand’s identity.
FACT. is committed to making products expressed through the nuance of skateboarding, music and art, with an emphasis on the 80s and 90s creative subculture and DIY expression. The themes draw on Way’s collective experience of growing up within these subcultures over the last three decades. The brand's motto, “made to destroy,” plays into the idea that the brand exists for the damaged youth of the world. The collections feature a variety of graphic t-shirts, hoodies and other printable goods.
Staying true to its music roots, FACT. has partnered with the Beastie Boys on a collaboration in 2018 focused on graphics that covered the band's early days as a punk trio.