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Based in Beaverton, Oregon, NIKE, Inc. includes Nike, Converse and Jordan brand. Originally known as Blue Ribbon Sports, the sportswear company was founded in 1964 by Bill Bowerman and Phil Knight and later became Nike in 1971. Recognized by the iconic slogan “Just Do It,” the company takes its name from Nike, the Greek goddess of victory.
The iconic brand is known for producing high-quality athletic wear and footwear while consistently pushing the envelope to develop new technology. The brand continuously promotes equality and creativity and strives to make a positive impact in all communities and neighborhoods by releasing iconic campaigns that promote positive messages.
Nike has dominated both the men’s and women’s space by being a leader in the training and sport industry. Now a lifestyle brand, Nike continues to present unique and aesthetic designs to silhouettes and continues to expand on their Nike Air technology that provides the utmost comfort and performance in the midsole. Aside from sneaker performance and technology, Nike has expanded their portfolio by providing the highest quality to all their activewear apparel. Popular apparel lines can be seen with the Nike Tech Fleece and Nike Dri-Fit technology.
Nike continues to create groundbreaking sport innovations through its unique collections and limited-edition collaborations from brands including Off-White, Stussy and more. In 2014, Nike started “NikeLab” which is a retail space to showcase limited collaborations with a variety of innovators and designers. NikeLab presents performance and sport style pieces with innovative twists. Collaborations can be seen with brands such as UNDERCOVER.