The Hundreds has become a household name within the streetwear industry since its inception in 2003. Created by Bobby Kim and Ben Shenassafar, the duo met in law school and decided to look into creating their own retail brand as a side project. Together they created The Hundreds and introduced a blog in addition to their clothing. This blog (which would eventually turn into a magazine) helped grow their name as they would heavily incorporate upcoming creators and their community. Because of this approach, they were able to garner traction and quit law school to fully pursue a career in fashion.
Best known for reimagining 90s workwear and their Californian subculture aesthetic, the fashion label and lifestyle brand has transformed retail strategies by becoming prevalent in a variety of stockists. Their signature themes are seen throughout each piece created and their iconic ‘Adam Bomb’ character has become synonymous with the name.
The brand has continued to put forth upcoming deliveries in addition to expanding their collections by not only including apparel but also accessories, footwear, and even publications. Their significant presence has curated collaborative projects with notable names such as Adidas, Disney, the NBA, and Jackson Pollock to name a few.