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Warren Lotas, an LA-based streetwear brand, was founded by Warren Lotas in his college dorm room at the young age of eighteen. Originally called In Memory of Bill and sometimes still referred to as Bill by Warren Lotas, the brand pays homage to his Uncle Bill who passed away. Since its inception, the brand has channeled a DIY and punk aesthetic that has caught attention in the streetwear culture.
After becoming fascinated with DIY punk style, Warren Lotas began by reworking and customizing one of a kind flannels. The brand is primarily known for featuring bold images inspired by vintage graphics from the 80s and 90s and adorned with his signature skull and flame motifs. In addition to skulls and flames, the brand can be easily recognized by Warren’s unique art style that consists of reapers, women, guns and his signature graphic text. Inspiration for the brand can be seen from Clint Eastwood, western films, Harley’s and mob culture. All pieces are heavily graphic driven and oftentimes incorporate professional sports teams.
Warren Lotas has taken notice from many high profile celebrities and can be seen worn on Wiz Khalifa, Travis Scott, Tyga and more. Warren Lotas has also collaborated with brands such as Readymade, Fear of God and with The Weeknd on his XO Capsule.