The well-known brand, Off White ℅ Virgil Abloh, continues to rise in popularity from season to season and continues to “define the grey area between black and white.” Off White ℅ Virgil Abloh has surpassed expectations and created a high-end fashion label that appeals to both streetwear consumers and those looking for progressive design. The brand focuses on high-end fabrics but in familiar streetwear shapes while using plain labels and industrial packaging. Off-White ℅ Virgil Abloh has grown into a full ready-to-wear line with distribution limited to the most exclusive boutiques in the world. 

In 2002, while Abloh was getting his undergraduate degree at the University of Wisconsin-Madison, Abloh met musician Kanye West. Abloh started making a name for himself by designing Kanye’s merchandise and album art. In 2010, Abloh officially became Kanye’s creative director and was known as Kanye’s right-hand man. In 2012, Abloh launched his first brand, Pyrex Vision. He took vintage clothing, from Ralph Lauren to Champion, and screen printed them with his designs. In 2013, Abloh turned over Pyrex and founded Off-White, based in Milan. Abloh centered Off-White around aesthetics on diagonal lines, white arrows, plain labels and industrial packaging. Off-White shirts and other clothing combine the ideas of streetwear, luxury wear, art, music and travel into one brand.

Off White ℅ Virgil Abloh has caught the attention from a multitude of other brands and has worked on a variety of collaborations including Undercover, Heron Preston, Jimmy Choo and more. In 2017, Abloh designed his first limited-release collaboration with Nike and since has worked on a multitude of Nike silhouettes. One of the most notable collaborations with Nike was “The Ten” Air Jordan 1 x Off-White. Currently, when Abloh is not designing Off-White’s next season, he can be found as the artistic director of Louis Vuitton’s menswear. Shop Off White ℅ Virgil Abloh for sale online today!