Founded in 1949 in Germany, Adidas is a global sportswear and footwear brand that specializes in all facets of sports, fashion, and street culture. It is one of the most iconic and recognizable brands due to its famous iconic three-stripe branding found on its products. Additionally, Adidas has an umbrella of subsidiary lines, including Adidas Originals. Adidas Originals is well known for its wide variety of collaborations with other iconic brands and designers such as Alexander Wang, Raf Simons, Undefeated, and most notably, Kanye West’s sneaker line Yeezy. Adidas’ mission is to shape a better future together by expanding the limits of human possibilities. The brand promotes the messaging that sports go past the locker room by integrating our lifestyle and culture.