Founded in 1906 by William J. Riley, New Balance has maintained its position as one of the fashion industry’s leaders. The athletic shoe brand is Boston-based, and originally set out to produce products for arch support and orthopedic footwear to provide customers with more comfort and a ‘new balance.’ Specializing in New Balance running shoes that utilize fresh foam material, the brand also offers a selection of premium everyday apparel such as hoodies, tees, sweatshirts, sweatpants, and more. New Balance’s highly sought-after lines include New Balance Made in USA, which has received collaborations with people such as Aimé Leon Dore, Sydney McLaughlin, Kawhi Leonard, Teddy Santis, and more. New Balance’s best sellers include the 550, 990, 574, 327, and many more. New Balance sneakers are often seen on the feet of celebrities such as Jennifer Garner, Reese Witherspoon, Timothee Chalamet, Jack Harlow, and more.