New Era 59FIFTY Fitteds
Haven Neiman
New Era is not just a headwear brand but a full-fledged lifestyle brand and entity. Its roots date back to 1920 when hatmaker Ehrhardt Koch’s passion for high-quality headwear grew, and it all started with this well-known ‘Brooklyn Style’ cap, which we now know as the legendary New Era 59FIFTY Fitted. New Era began making hats for the MLB, specifically for the Cleveland Guardians, in 1934. New Era became the official headwear brand of the MLB in the ‘90s. New Era has exclusive headwear rights to all three major U.S. sports leagues: the MLB, NBA, and NFL. New Era’s headwear repertoire is nothing short of vast, ranging from caps and beanies to its signature 59FIFTY Fitted silhouette.
New Era arrives again with three new 59FIFTY Fitted collections, spotlighting the MLB, NFL, and NBA: Vegas Gold, Brushed Bronze, and Cooperstown.
Reflected on 59FIFTY Fitted silhouettes, these premium hats accentuate iconic teams such as the Los Angeles Lakers, Phoenix Suns, New York Yankees, Chicago Cubs, and more. To begin, the New Era Vegas Gold 59FIFTY Fitted takes on a vintage sports aesthetic while subtly nodding to the hues of Las Vegas. The silhouette starts with a complete polyester construction and takes on a fitted aesthetic. Woven eyelets are embroidered at the crown for added breathability. The signature New Era flag logo is embroidered on the wearer’s left side, whereas on the right side is an embroidered logo that combines New Era with the signature NBA logo (or the MLB + NFL). The hat spotlights a flat brim with a contrasting undervisor for additional dimension. Additionally, the hat includes a custom New Era pin with the phrase “The Cap the Pros Wear," which wraps up the remainder of this silhouette.
Next up from New Era’s latest headwear arrivals are the New Era Brushed Bronze 59FIFTY Fitteds. Spotlighting the NFL’s legendary Philadelphia Eagles and Chicago Bears, these hats are premium and take on a throwback aesthetic. They start with a polyester construction and are made for a fitted aeshtetic. Woven eyelets are embroidered at the crown for added breathability. The vintage hat spotlights a throwback embroidered team logo at the face of the cap. On the wearer’s right side is a New Era and NFL embroidered logo image, whereas on the left is a signature New Era flag logo. The flat brim and its contrasting undervisor make an impression, while the included New Era pin wraps up the remainder of the hat.
"The Cap the Pros Wear."
Lastly, New Era’s latest arrivals include the New Era Cooperstown 59FIFTY Fitteds. With a premium yet vintage aesthetic, these hats are essential for any professional baseball fan. Spotlighting iconic MLB teams like the Brooklyn Dodgers from the ’40s and ‘50s, the Chicago Cubs, Chicago White Sox, and the New York Yankees, this hat’s base begins with a leather construction seen throughout the fitted cap. Woven eyelets provide breathability, while the leather brim spotlights a contrasting canvas undervisor. An embroidered retro team logo resides on the face, while the embroidered collaborative New Era and MLB logo on the wearer’s right side makes an impression. The embroidered New Era flag at the left and the included New Era pin solidify the rest of the headwear silhouette.
New Era’s latest 59FIFTY Fitted arrivals are available now at feature.com.