Monday February 28, 2022

Social Media Manager

Las Vegas, NV USA

The Social Media Manager is an integral part of Feature’s success, managing all social media platforms and influencer marketing program. This position reports to the Content Manager and is aligned with the companies omni-channel strategy. The Social Media Manager role will be hyper-focused on driving brand awareness, consumer engagement, and a strong sense of community through our various social media platforms. The Social Media Manager will be responsible for developing and administering social media content on all social media platforms.

QUALIFICATIONS

Bachelor’s degree in relevant field
2+ years experience managing Social Media for premium brand
Experience building and managing teams
Background or interest in footwear industry preferred

RESPONSIBILITIES

Define evolving strategies to keep our social media at the forefront of our industry
Build channels that resonate with outreach consumers without alienating our core audience
Manage and oversee social media content on all channels, including Instagram, Twitter, Facebook, Pinterest, Tumblr and TikTok
Tell consistent brand stories on all social media channels that is aligned to our marketing calendar and brand guidelines
Optimize most important social media KPI’s daily
Builds strategy for scaling annual brand campaigns and driving incremental growth in key categories
Write captions that are socially relevant and always on brand
Precisely schedule posts aligning to content plan
Works to find opportunities to partner with relevant brands to reach new audiences, scale awareness and growth
Create and publish Instagram Reels and Tik Toks
Measure and report the success of social media campaigns
Support our retail stores by giving them the appropriate voice and exposure on relevant social channels
Manage and grow Influencer Program and coordinate Influencer Campaigns
Ensure that all social media content and copy is optimized for search engines
Represent social media in weekly marketing and planning meetings
Ensure that social media DM’s, mentions and comments are responded to within defined SLA
Submit creative briefs to the creative team for content production
Stay up to date with the latest social media trends and best practices
Prepare weekly executive dashboard communicating KPIs for respective channels

Measures of success

Grows social engagement and followers at consistent, rapid rates
Has strong communication skills with superiors and subordinates
Works autonomously and is a natural leader
Has a voracious appetite for staying on top of news and trends related to social media
Shares bold and creative content ideas
Meets all deadlines
Always keeps our core and outreach audiences in mind when developing and editing content
Follows the Feature style guide to ensure consistency and accuracy of all content
Shares unique content ideas
Works with a sense of urgency, particularly when dealing with timely content and user engagement
Self-edits in order to produce clean copy that needs minimal feedback
Flexible and works well when having to pick up new projects and content on the fly
Sees projects through from beginning to end
Handles pressure and has the ability to step in and help when needed
Understands that Social requires adaptability and attention 7 days a week
Inspires, leads, and motivates team members when the pressure is on and when deadlines are difficult

PERKS

Complete medical/dental/vision package to fit your needs
Employee Discounts on all Feature Products!
Open PTO Policy
A positive and supportive team environment

FEATURE has been providing iconic, limited-edition footwear, high-end apparel, and accessories for over a decade. Starting as a small sneaker store in Chinatown near the Las Vegas strip, we took a passion for sneaker culture, and turned it into a movement of art + fashion, cultivating premium menswear from all over the globe. We’re home to over 120 of the most exclusive top-tier brands, from Nike and Stone Island, to Off-White and Comme des Garçons, including our private label brand of essential cut and sew apparel. At FEATURE, we’re in a never-ending pursuit of the latest and greatest niche brands and are always evolving while offering some of the most exclusive, limited release product in the world. We are now rapidly expanding with the success of our online store, our flagship location at Wynn Las Vegas, our original store in Chinatown, our brand-new location in Calabasas, CA and the soon to open location in Scottsdale, AZ.

FEATURE is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.

SALARY POSITION