Rhude

Spring/Summer 2022

What started with him being born in the Philippines and raised in Southern California as a child, Rhuigi Villaseńor credits his understanding of garments and construction to his mother, who was a tailor. The now Rhude designer was taught by his mother how to build each piece and tell stories within them, which has heavily influenced and reflected in his work within the luxury streetwear label Rhude.

Officially established by Rhuigi Villaseńor in 2015, the menswear designer studied art history after high school and interned for Shaun Samson. Rhude began as a Los Angeles-based design venture and has since grown to balance concepts of luxury and streetwear. The brand sits between high-end streetwear and contemporary menswear while recreating wardrobe classics with a modern twist. Rhuigi’s label emphasizes using premium textiles within one-of-a-kind cut and sew construction. Rhude’s journey parallels Villaseńor’s as the label reflects the designer's modern socioeconomics and personal stories. Rhude is a visual commentary on Los Angeles style and culture as it chronicles the evolution of a man from adolescence to maturity.

The new spring/summer 2022 ready-to-wear collection from Rhude takes on founder Rhuigi Villaseńor’s imagination in a post-pandemic reality. This concept is presented through modern luxury’s transition to a more ‘informal formality.’ The delivery consists of a selection of beach-friendly apparel such as shirts, shorts, pants, and more. Throughout this delivery are stand-out apparel items paired with everyday luxury streetwear-inspired delivery. For instance, one stand-out item from the collection includes the Rhude Snap Hawaiian Shirt. Composed of linen, the breathable silhouette features a front button closure paired with a spread collar. The dual chest pockets at the front add additional functionality. A woven label resides at the inner neckline. The all-over printed Hawaiian graphics tie together the rest of the premium silhouette.

The Rhude Flight Short is another addition to the new collection. Composed of cotton, the everyday silhouette spotlights an elastic waistband that includes the brand’s iconic elongated drawcords. Zippered side pockets are placed for additional functionality. Screen-printed branding resides at the front in a color-blocking manner. The dual rear pockets complete the overall everyday luxurious aesthetic.

Rhude’s Spring/Summer 2022 collection is available now at all retail locations + online. Click here for a closer look at the new delivery.