Since we were established over a decade ago in the heart of Las Vegas, we at FEATURE emphasize the three pillars of our DNA—fashion, music, and art. This reflects in not only our array of exclusive top-tier brands, but also in our in-house private label of essential ready-to-wear apparel, graphics, headwear, and accessories. With that, we are excited to introduce new additions to our FEATURE headwear lineup: new colors of cour FEATURE x New Era Old English F Snapback + a brand-new headwear silhouette—the FEATURE Arch Dad Hat.

"FEATURE Arch Dad Hat"

With that, we first introduce our exclusive FEATURE Arch Dad Hat that is making its initial debut in four colorways: Spruce Green, White/Prism Violet, Light Blue/Transparent Yellow, and Dark Grey/Black Beauty. What is a dad hat? A dad hat is an unstructured and low-profile baseball cap. The design itself is more casual and relaxed, utilizing more casual materials in general. The FEATURE Arch Dad Hat is practical while taking on a vintage aesthetic. It is composed entirely of cotton, offering a breathable and comfortable aesthetic. The silhouette utilizes an array of woven eyelets at the crown, offering further breathability. The six-panel design accentuates the relaxed aesthetic even further. An embroidered FEATURE logo is embroidered at the face of the hat in an arch-like manner. The curved brim and adjustable rear closure finish the look.

Alongside the FEATURE Arch Dad Hat, we are also introducing three new colorways of one of our earliest headwear offerings, specifically with heritage headwear brand New Era. The FEATURE x New Era Old English F Snapback w/ Pin now arrives in Navy/Seaweed, Deep Purple, and Rust. Established in 1920 by Ehrhardt Koch in Buffalo, New York, New Era has grown to become the face of headwear in sports, having gained exclusive headwear rights to all three major sports leagues. Our collaboration with New Era first started in 2018, as we collided to create collaborative renditions of the iconic 59FIFTY Fitted silhouette.

The FEATURE x New Era Old English F Snapback w/ Pin is composed entirely of polyester and features a flat brim. Underneath the brim is a contrasting undervisor, offering a dimensional touch. At the face of the silhouette is a raised and embroidered FEATURE ‘F.’ At the rear is embroidered FEATURE script branding, whereas at the wearer’s left side is a signature embroidered New Era flag. Woven eyelets can be seen throughout the crown of the design, where the included gold FEATURE ‘F’ pin can be placed. The adjustable snapback closure at the rear secures the remainder of the design.

Our exclusive FEATURE Arch Dad Hat + FEATURE x New Era Old English F Snapback w/ Pin silhouettes are available now in-store + online. For a closer look, click here.