FEATURE x New Era 'Timepiece'

Available Exclusively at FEATURE

Longtime hat maker Ehrhardt Koch made his passion for crafting the highest quality of caps into fruition in 1920 when the American hat company New Era was founded in Buffalo, New York. Well-known for the ‘Brooklyn Style’ cap, the brand is familiar with intertwining personal renditions of signature designs on a selection of headwear. The international lifestyle brand embodies accurate and authentic sports heritage aesthetics that dates back over 90 years, to when the brand produced its first professional baseball cap for the Cleveland Guardians in 1934. As the brand became the first official brand of Major League Baseball in 1993, New Era has grown to be the only headwear brand in sportswear history with exclusive headwear rights for all three major U.S. sports leagues.

Most recognized for their iconic fitted cap, the 59FIFTY, the fitted hat style is the brand’s flagship style and a true icon in sport and street culture. Worn on the field or in the streets, the 59FIFTY and the brand’s other silhouettes feature an easily recognizable flag logo found on the side of hats. The culturally iconic hat continues to be a staple headwear piece for decades, and different generations, including athletes, artists, and subcultures in between. We have been given the opportunity to team up with this classic headwear brand since 2018 to introduce lines of the iconic 59FIFTY style. We now present our latest addition to this exclusive collaboration: the FEATURE x New Era ‘Timepiece’ Fitted. 

Exclusive to FEATURE, the FEATURE x New Era ‘Timepiece’ Fitted takes into account the classic Fitted silhouette and transforms it into an upgraded aesthetic. Crafted from a premium polyester construction, the Timepiece features a six-panel structured design with a grey hue underneath the flat brim intertwined with this fitted design for a secure and comfortable fit. To further that comfortable component, perforated holes are placed at the top of the silhouette. Inspired by Vintage Rolex apparel and headwear, each hat featured in this collection includes a two-tonal Green/Royal Hue. This authentic design’s main spotlight is the gold FEATURE pin placed at the face of the cap above its respected team’s embroidered logo. Each hat features either a World Series or All-Star Game embroidered patch for its respected team at the side panel, as seen in the FEATURE x New Era ‘Timepiece’ New York Yankees Fitted. Embroidered New Era branding is placed along with the other side panel for further detail. Additional teams featured throughout this collection include the University of Nevada, Las Vegas, the Las Vegas Raiders, Los Angeles Dodgers, the New York Yankees, and more.

This exclusive collection is incredibly limited, with only 50 units per style.

FEATURE Release - Saturday, November 20th

* Visit the "Releases" page on our site.
* Click your size and enter your information.
* You will be notified the night prior if your entry is granted.

Our FEATURE Release Draw ends Friday, 11/19, at 4 p.m. PST. All winners will receive notice the night before the official launch date if they have won.