ICECREAM was brought onto the scene by Pharrell and NIGO in 2004, and is a subsidiary of their brand Billionaire Boys Club. Pharrell Williams’ professional repertoire is vast, as his roles include being a rapper, songwriter, music producer, and fashion designer for ICECREAM. On the other hand, NIGO is best known for his iconic Japanese labels BAPE and Human Made. Together, they founded ICECREAM, which merged their creative visions into a brand that is globally recognized today. ICECREAM is not only highly regarded for being a fashion and music industry staple but for its bold and unique selection of vibrant colors, bold graphics, and all-over prints. It often uses graphics and imagery, signature ice cream motifs, and other lighthearted designs like diamonds and money signs.

 The latest arrivals from ICECREAM start the upcoming season off on the right foot with updated graphic apparel that is fitting for transitional weather. Refreshed takes on classic logos and silhouettes are provided to make an impression, along with new fabrications and techniques on t-shirts, hoodies, jackets, pants, and more. ICECREAM remains an essential platform for the streetwear, fashion, and art communities.

 This new collection brings in an array of premium apparel pieces, including the Snacks S/S Woven. Taking on a 100% rayon construction, A spread collar is placed along with a button-down closure and a chest pocket additional dimension. All-over graphics, such as the running dog and ice cream motifs can be seen throughout the look, wrapping up the rest of the design. The Pixel S/S Tee is also pictured paired with the button-down and is a must-have graphic from the latest ICECREAM delivery. 

  Known for its range of bold graphic designs, the new arrivals did not disappoint. The cotton-cut tees like the The Pixel S/S Tee, the Old Hangtag Sticker S/S Tee, and the Snowfall S/S Tee include unique screen-printed graphics at the chest that take on a unique aesthetic. Signature motifs like the running dog and the ice cream cone are seen throughout the selection as well. Additional distinctive ICECREAM branding on each design completes the rest of the look. 

ICECREAM’S latest delivery of apparel is available now. Click here to shop the new arrivals.