The well-known brand, Off White ℅ Virgil Abloh, continues to rise in popularity from season to season and continues to “define the grey area between black and white.” Off White ℅ Virgil Abloh has surpassed expectations and created a high-end fashion label that appeals to both streetwear consumers and those looking for progressive design. The brand focuses on high-end fabrics but in familiar streetwear shapes while using plain labels and industrial packaging. Off-White ℅ Virgil Abloh has grown into a full ready-to-wear line with distribution limited to the most exclusive boutiques in the world. 

A brief history of the start of Off-White and Abloh:

In 2002, while Abloh was getting his undergraduate degree at the University of Wisconsin-Madison, Abloh met musician, Kanye West. Kanye and Abloh started working together and started designing Kanye’s merchandise and album art. While Kanye grew, Abloh grew and while Abloh grew, Kanye grew. In 2010, Abloh officially became Kanye’s creative director and was known as Kanye’s right-hand man. In 2012, Abloh launched his first brand, Pyrex Vision. He took vintage clothing, from Ralph Lauren to Champion, and screen printed them with his designs. In 2013, Abloh turned over Pyrex and founded Off-White, based in Milan. Abloh centered Off-White around aesthetics on diagonal lines, white arrows, plain labels and industrial packaging. Off-White combines the ideas of streetwear, luxury wear, art, music and travel into one brand. In 2014, Abloh launched womenswear for Off-White and started showing both his womenswear and menswear during Paris Fashion Week. Shortly after, Abloh started gaining notice from a multitude of other brands and started working on a variety of collaborations from Warby Parker to Jimmy Choo. In 2017, Abloh started his first limited-release collaboration with Nike, and since then has grown into multiple collaborations. 

Off-White ℅ Virgil Abloh Spring/Summer 2020:

Abloh creates a different vision for each collection that he launches. For Off-White’s Spring 2020 menswear collection, ‘Plastic’ was the theme used in Paris Fashion Week that was centered around recyclability and sustainability in the fashion world.

Off White c/o Virgil Abloh SS20 collection features a variety of apparel, accessories and sneakers in a vibrant color palette, that highlights the "Golden Ratio." The collection features belts with Off-White’s iconic industrial packaging look; a variety of Off-White graphic tees featuring the Off-White logos; backpacks feature diagonal lines and white arrows; accessories with the print “For Money,” “For Passport,” etc. on them; baseball hats with diagonal lines and arrows; a variety of hoodies, jeans and flannels; and face masks. The collection highlights trim silhouettes, minimalist shirting and offers a mainly black and neon green color scheme with different pops of color throughout. 

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