We are proud to introduce the newest addition to our Feature roster, Awake NY. Founded in 2012, Awake NY was founded by former Supreme brand director, Angelo Baque. The brand was inspired by New York City and its unique culturally diverse spirit that channels the timeless spirit of NYC. 

Having an aesthetic of both classic and contemporary, the streetwear label creates apparel that draws inspiration from throwback 90s designs with bold and vibrant colors. Awake NY is also logo-driven known for its signature flowing script motif. Since its inception, the streetwear brand has partnered with many high-profile brands from Moncler, Reebok, ASICS and most recently, Levis. 

For Awake NY’s latest FW20 delivery, the collection sees vintage-inspired garments with warm colors on both casual and formal silhouettes. Staple pieces in the collection include the classic outline logo Paneled Embroidered Sweatpants and hoodie. The Sweatsuits feature all-cotton fleece sweatpants and hoodies with an embroidered logo on the front, back and sleeve. The perfect cozy staple pieces. 

Must-have pieces in the collection include Awake NY’s Hearts Harrington Jacket that comes in two colors, army and black. The jacket is an all-cotton canvas silkscreen jacket that features an all-over heart pattern with an embroidered logo on the right chest.  

Awake NY is available now at our Chinatown and Calabasas location. To shop for the FW delivery, click here.