Founded in 2012, Awake NY was conceived in the mind of former Supreme brand directior, Angelo Baque. Establishing his own identity, Baque, who grew up in New York, aspired to encapsulate the city’s culturally diverse approach to its people, music, and mostly, it is inhabitants.
Awake NY creates apparel that draws inspiration to throwback styles of the ‘90s with loud designs and vibrant colors reminiscent of Slick Rick and Big Daddy Kane. Wanting the brand to be playful and youthful, Awake also delves into contemporary fashion with their pieces donning clever graphics and pastel-like garments across their collections.
Awake NY has a stacked resume of collaborations, including Moncler, Reebok, ASICS, and much more. Baque launched Awake NY with the ideology of inclusivity and awareness and hoped the brand can be a platform for all creatives to emerge.