ICECREAM

New Fall Collection

Known for shaking up the traditional street culture, ICECREAM is a subsidiary of Billionaire Boys Club’s iconic streetwear brand. Founded alongside Billionaire Boys Club in 2004, the label is known for its loud, vibrant colors, bold graphics, and all-over prints displayed through apparel such as hoodies, tees, shorts, and more. ICECREAM utilizes signature ice cream graphics along with additional light-hearted designs that range from diamonds to money signs. The brand embraces a unique yet classic approach to streetwear vibes. Featuring the signature Billionaire Boys Club phrase “Wealth is of the heart and mind, not the pocket,” ICECREAM has continued to influence streetwear by upholding individuality through everyday apparel. Featured in co-founder Pharell Williams’ verse in the iconic Snoop Dog’s iconic song “Drop it like it’s hot,” the brand continues to emphasize its significant role in hip hop and pop culture.

Employing the unique visual language of iconic Japanese designer Sk8thing, ICECREAM is a globally recognized brand that breaks the mold of traditional apparel. With that, concepts of work versus play inspire the latest fall delivery. Inspired by this generation’s hustle culture, ICECREAM emphasizes through each piece how important the balance of fun is while also grinding and working hard. Like previous collections, the items reflect an energetic style comparable to the skate culture of the 90s. Classic staples such as t-shirts and nylon shorts are included, as well as unique jackets and hats. Sprinkles of psychedelic designs can also be found throughout the collection. With each collection the iconic street culture brand releases, they continue to maintain their stake as a leader in the world of fashion. 

The ICECREAM Gold Jacket features significant signature brand motifs throughout the exterior. An embroidered brand logo appears at the front along with a patched ice cream and dice motif. The corduroy material allows for a high-quality feel to the design, elevating the everyday jacket. Additional components of the jacket include its full-zip closure and side pockets. With that, the ICECREAM Soft Serve S/S Tee features a signature screen-printed ice cream motif at the front of the silhouette. The cotton-cut tee emphasizes the brand’s commitment to adjusting the everyday graphic tee. A screen-printed ICECREAM logo is subtly placed behind the neck, completing the tee. The ICECREAM Leap Jean incorporates an alternative approach to denim jeans with embroidered branding placed at the front, while embroidered ice cream motifs are placed at the back pockets.

Headwear is also featured in the fall delivery. The ICECREAM Roll Dad Hat elevates the classic hat partly due to its unstructured six-panel corduroy material. The incorporation of an ice cream cone and dice motif is embroidered at the face, while the curved brim features exposed stitching details. The ICECREAM Spin Cycle Snapback hat features the iconic spinning ice cream motif at the front, while its unstructured design and cotton-cut finish give an authentic feel to the design.

ICECREAM is available now at all retail locations + online. To explore the latest fall collection, click here.