New Era headwear is more than just a headwear brand. Having transformed into a full-fledged lifestyle brand, New Era’s legacy first began back in 1920 when hatmaker Ehrhardt Koch’s passion for making top-quality caps continued to grow. He was well-known for his ‘Brooklyn Style’ cap, each of which spotlights personal renditions of signature designs. The brand’s authentic sports heritage dates back over 100 years, as its first professional baseball cap was made for the Cleveland Guardians in 1934. New Era became the official headwear brand of the MLB in 1993. Now having exclusive headwear rights to all three major U.S. sports leagues, New Era is primarily known for its iconic fitted cap, the 59FIFTY.

This premium silhouette has received countless iterations, including collaborations with brands like FEATURE, Fear of God Essentials, and many more. New Era has been a cultural icon for various decades and generations like athletes, hip hop artists, and many more subcultures in between. The brand’s offerings are a staple piece in outfits worldwide. 

With that, New Era introduces its latest 59FIFTY collection: ‘Blooming.’The New Era ‘Blooming’ 59FIFTY collection spotlights the iconic 59FIFTY silhouette as well as notable MLB teams like the New York Yankees, Los Angeles Dodgers, and more. The Las Vegas Raiders are also spotlighted in this delivery, while the collection in its entirety is inspired by the concept of bringing color to the world.

The New Era Blooming 59FIFTY Fitted is cut entirely from polyester. The flat brim spotlights a contrasting undervisor for added detailing. A New Era embroidered flag resides on the left side. At the crown are woven eyelets for added breathability. Embroidered hummingbird imagery and flowers live on the right side, bleeding over onto the top of the brim. This fitted design sports exposed stitching, adding further dimension to the overall look. At the front of the cap is an embroidered and raised sports team logo. This premium must-have headwear silhouette makes a perfect addition to any collection and upgrades any outfit to a different level.

New Era’ ‘Blooming’ 59FIFTY collection is available now online at feature.com.