First introduced in 2014, AMIRI was established in Los Angeles by its current CEO and Creative Director, Mike Amiri. Getting his start in the fashion industry by creating one-of-a-kind pieces for musicians like Axyl Rose and Steven Tyler, Amiri began working with even more stylists and fashion brands in Los Angeles. He got a better sense of capturing the authentic west coast rock’n’roll culture, launching his first collection under AMIRI in 2014. 

AMIRI has since grown to introduce an array of luxury ready-to-wear apparel such as hoodies, t-shirts, sweatpants, denim jeans, and more. The brand also offers accessories and footwear like hats and high-top sneakers. Look at the imagery below for a closer look at AMIRI’s debut FEATURE collection.

We are excited to share that AMIRI is now the latest addition to the FEATURE brand roster. The Amiri M65 Cargo Flare makes an impression with its complete cotton construction. The jeans also incorporate side slate and side pockets for a functional touch and back flap pockets. The split sides feature snap button closures for a practical touch. The design includes a faded wash, and light distressing wraps up the remainder of the look.

Perfect for everyday wear, the Amiri Ouija Board L/S Tee is a must-have for any elevated apparel collection. The design is cotton and includes ribbed detailing at the neckline and cuffs. Puff-printed branding can be found at the front and rear, with additional puff-printed graphics at the exterior wrapping up the remainder of the look.

AMIRI also introduces headwear as part of this debut collection at FEATURE. The Amiri Stencil Trucker Hat features a duck canvas construction and mesh backing. Embroidered branding can be found at the front, along with a curved brim. An adjustable snapback closure wraps up the rest of the silhouette. Besides headwear, the Amiri Court Hi makes a statement with its calf leather blend and canvas upper. The lace-up front secures the look, while the embroidered branding, rubberized toe cap, and rubber sole wrap up the design.

The Amiri 22 Jersey Tee is another elevated everyday apparel must-have. Featuring a cotton construction, the silhouette includes a ribbed neckline for added detail. Embroidered distressed branding at the front and rear add a further dimension to the design. The Amiri Core Logo Sweatpant also makes an impression with its relaxed fit and adjustable drawstring waistband. Screen-printed branding paired with the woven label and ribbed cuffs finishes the silhouette.

Click here to shop AMIRI’s debut FEATURE collection.