Few names in fashion have had an impact quite like A Bathing Ape. Often referred to simply as BAPE, the Tokyo-based label has become synonymous with bold design, collectible collaborations, and a deep influence on global fashion. From its humble beginnings in Japan’s Harajuku district to its worldwide recognition today, BAPE has redefined what it means to blend street fashion with luxury craftsmanship.

The Origins of BAPE

A Bathing Ape was founded in 1993 by Nigo, a Japanese DJ, producer, and fashion visionary. Drawing inspiration from American pop culture, vintage sportswear, and hip-hop, Nigo launched BAPE as part of the vibrant Ura-Harajuku scene—a cultural movement centered around individuality and creative rebellion.

The brand’s name, A Bathing Ape in Lukewarm Water, is a playful reference to the Japanese saying that describes comfort and complacency, hinting at Nigo’s desire to challenge the norm. BAPE quickly became known for its exclusivity—producing limited runs and selling only to select customers through small, boutique-like stores. This scarcity helped spark cult-like demand that spread beyond Japan.

Signature Designs

BAPE’s success is rooted in its instantly recognizable design language. The brand’s Camouflage Pattern—known as BAPE Camo or ABC Camo—remains one of its most iconic motifs, appearing on everything from hoodies to sneakers to accessories.

Other key staples include the Shark Hoodie, which features a zip-up hood with sharp teeth and eyes inspired by military aviation graphics, and the Bapesta, a sneaker that pays homage to classic basketball silhouettes with a distinctive star logo across the side.

Each piece carries a sense of playfulness and luxury, merging Japanese craftsmanship with a rebellious attitude that appeals to both collectors and newcomers alike.

Global Expansion and Influence

By the early 2000s, BAPE’s influence had expanded far beyond Japan. Thanks to collaborations with artists like Pharrell Williams and Kanye West, the brand found a new audience in the U.S. hip-hop scene. These partnerships helped turn BAPE into a global phenomenon, with celebrities and creatives embracing its vibrant, logo-heavy designs.

Today, BAPE operates flagship stores in major cities around the world—including Tokyo, New York, London, and Hong Kong—each serving as a hub for fashion, music, and art enthusiasts.

Collaborations and Collectibility

Collaboration has always been at the heart of BAPE’s identity. The brand has teamed up with some of the biggest names in fashion, entertainment, and pop culture—ranging from Adidas, Supreme, and COMME des GARÇONS, to Marvel, Pepsi, and even Star Wars.

Each release blends BAPE’s bold aesthetic with the collaborator’s identity, creating pieces that often sell out instantly and become sought-after collectibles. These projects showcase BAPE’s ability to evolve while maintaining its unique visual DNA.

BAPE Today

Now part of the I.T. Group, BAPE continues to thrive under new creative direction while staying true to Nigo’s original vision. The brand has expanded into sub-labels like BAPE BLACK, AAPE by A Bathing Ape, and BAPY, catering to different markets while preserving the spirit of the original line.

As trends shift and new designers emerge, BAPE remains a cultural cornerstone—bridging Japanese innovation with global appeal. Whether it’s through reimagined classics, boundary-pushing collaborations, or nostalgic reissues, BAPE continues to set the standard for creativity and collectibility.