Debuting in 1920, New Era has remained an icon in popular culture throughout each generation and within various subcultures like athletes, hip-hop artists, graffiti artists, and many more. First introduced by hatmaker Ehrhardt Koch, the New Era founder started making hats because he believed in crafting high-quality caps for all to enjoy. Since its early beginnings, New Era has become the most iconic and legendary headwear brand. Becoming the official headwear brand of the MLB in 1993 and then for the rest of the country’s major sports leagues, New Era continues to become a pinnacle figure in popular culture.

Known for producing various hats, New Era is primarily recognized for its iconic 59FIFTY. The fitted hat typically sports a fitted design, a flat brim, and a structured front panel. The hat is synonymous with baseball culture and is the official on-field cap for the MLB. With that, our ongoing 59FIFTY Fifty collaboration with New Era dates back to 2018. While spotlighting an array of New Era and FEATURE detailing, these collaborations include FEATURE x New Era ‘Flaming Dice,’ FEATURE x New Era ‘Bamboo,’ FEATURE x New Era ‘Northern Lights,’ and more. We’re excited to introduce the upcoming release of our latest FEATURE x New Era 59FIFTY Fitted collaboration—FEATURE x New Era ‘Lotus.’ Spotlighting teams such as the Los Angeles Angels, Houston Astros, Chicago Cubs, New York Yankees, and more, this must-have hat is inspired by the harmonious lotus flower.

"FEATURE x New Era 'Lotus' 59FIFTY Fitted"

The exclusive FEATURE x New Era ‘Lotus’ references the iconic lotus flower. Native to Asia, the flower represents purity, beauty, and prosperity. The silhouette is crafted entirely from polyester and includes woven eyelets on the crown for added breathability. The flat brim is treated with a contrasting undervisor, while the raised and embroidered team logo on the face offers further dimension. A championship patch is embroidered on the wearer’s right side, while the embroidered FEATURE script logo makes an impression at the rear. Three lotus flower-inspired pins are included with the hat.

FEATURE Release - Friday, June 23rd

* Visit the "Releases" page on our site.

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Our FEATURE Release Draw ends Thursday, 6/22, at 4 p.m. PST. All winners will receive notice within 24 hours of the release date if they have won.