Saturday Apr 30, 2022

FEATURE In-Store Exclusive: Chinatown Chapter Capsule

Haven Neiman

Chinatown Chapter Capsule

In-Store Exclusive

On a hot summer night in Nevada over 12 years ago, four guys sat down to create a concept where fashion, music, and art could collide, eventually becoming what we now know as FEATURE. FEATURE first opened its doors in the off-strip gem of Las Vegas’ Chinatown in 2010 and has since grown to house over 120 of the most sought-after and exclusive top-tier brands alongside our in-house private label of essential cut and sew apparel, headwear, graphics, home goods + more. As the location that started it all, FEATURE at Chinatown Las Vegas set the stage for our future. To celebrate this location, we introduce the FEATURE Chinatown Chapter Capsule. Exclusive to our FEATURE at Chinatown Las Vegas location, this premium graphics apparel + headwear capsule is available now.

The first apparel offering featured in the FEATURE Chinatown Chapter Capsule is the Jade Shop Tee. Seen in Oil Green and Scarlet colorways, this premium 6.5 oz medium weight 220 GSM cotton graphic offering features screen-printed FEATURE academy branding, which resides at the silhouette's chest while being intertwined with our address and ‘All Things Good’ mantra. At the rear is similar screen-printed typography intertwined with an image of a jewel ring, referencing the silhouette’s Chinatown inspiration. The ribbed neckline ties together the design. The same branding and graphic imagery are also placed within the FEATURE Jade Shop Hoodie. Cut from heavyweight 14oz GSM cotton, this premium design spotlights ribbed detailing at the cuffs and hem. The kangaroo pocket ties together the design.

Chinatown Las Vegas is known for its wide variety of shops and restaurants, emphasizing its off-the-strip aesthetic. Well-known and popular to tourists and locals alike, Chinatown Las Vegas is a prime component of the Las Vegas valley. With that in mind, the FEATURE Vase Shop Tee embodies an authentic Chinatown aesthetic. Crafted from premium 6.5 oz medium weight 220 GSM cotton, the comfortable and breathable design spotlights screen-printed FEATURE academy branding at the chest that is intertwined with our address and ‘All Things Good’ mantra. The ribbed neckline-tee is seen in Cannoli Cream and Oil Green hues and made for a standard fit. At the rear is similar imagery and typography paired with graphics of a detailed vase, further referencing the design’s heritage inspiration.

The final apparel offering featured in the FEATURE Chinatown Capsule is the FEATURE Dragon Sweatshort. Seen in the colors Oil Green and Black, the design is composed of a breathable cotton construction and incorporates in-seam side pockets for functionality. Screen-printed FEATURE branding resides at the left thigh, intertwined with a screen-printed dragon graphic. This premium design is a must-have for any graphics collection.

Upgrade your graphics collection with our new FEATURE Chinatown Chapter Capsule while celebrating our original off-the-strip Las Vegas location. Stop by our FEATURE at Chinatown to secure this exclusive apparel + headwear. Watch the video below for a closer look at our FEATURE Chinatown location.