FEATURE x New Era

‘Earth’

As one of the most legendary headwear companies globally, New Era was first established in Buffalo, New York, in 1920 by Ehrhardt Koch, who had a passion for making top-quality caps. Known for crafting ‘Brooklyn Style’ hats, New Era created personal renditions of signature designs. Since its early beginnings, New Era has transformed into an international lifestyle brand by maintaining authentic sports heritage for over 90 years. In 1993, New Era became the first official brand of the MLB 1993 and produced the first professional baseball cap for the Cleveland Guardians in 1934. New Era is the only brand in sports history with exclusive headwear rights for all three major U.S. sports leagues.

New Era is well-known for its easily recognizable flag logo found on the side panel on each of its hats. It maintains its role as a cultural icon for future decades and generations. It has played a responsible position in the lives of athletes, hip-hop artists, graffiti artists, and subcultures in between. We have been given the opportunity to team up with this classic headwear brand since 2018 to introduce variations of the iconic 59FIFTY style. We now present our latest addition to this exclusive collaboration: the FEATURE x New Era ‘Earth’ Fitted. 

The FEATURE x New Era ‘Earth’ Fitted incorporates Birdseye Blue and Kelly Green hues that nod to the shades of Earth. The fitted hat features polyester construction and woven eyelets that provide optimal comfort and breathability during all times of wear. A primary spotlight is a gold FEATURE prin placed at the face, along with an embroidered World Series or All-Star game patch for its respective sports team placed at the side panel. The structured six-panel design features a brown hue within the undervisor, while embroidered FEATURE and New Era branding completes the look. Additional teams featured throughout this collection include the University of Nevada, Las Vegas, the Las Vegas Raiders, Los Angeles Dodgers, the New York Yankees, and more.

FEATURE Release - Saturday, December 18th

* Visit the "Releases" page on our site.

* Click your size and enter your information.

* You will be notified the night prior if your entry is granted.

Our FEATURE Release Draw ends Friday, 12/17, at 4 p.m. PST. All winners will receive notice the night before the official launch date if they have won.