FEATURE Chapter Capsule

In-Store Exclusives

FEATURE started as a small sneaker store in Chinatown near the Las Vegas strip over ten years ago. Since our early beginnings in the heart of Las Vegas, we have taken a passion for sneaker culture and transformed it into a movement of art and fashion by cultivating premium apparel, footwear, accessories, home goods, and more from over 120 of the most exclusive top-tier brands, including our in-house brand of essential cut and sew apparel. We embody our ‘All Things Good’ mantra in each collection, which continues with our new FEATURE Chapter Capsule. Comprised of everyday graphic apparel and headwear, this in-store exclusive capsule collection is inspired by our brick and mortar stores in Chinatown, The Wynn Shops, and Calabasas.

Inspired by the original brick and mortar FEATURE location in Las Vegas’ Chinatown, apparel featured in the Chinatown Chapter Capsule are the Jade Shop and Vase Shop Tees. These designs are influenced by the Las Vegas Chinatown aesthetic. The FEATURE Vase Shop Tee appears in ‘Cannoli Cream’ and ‘Black’ hues, while the FEATURE Jade Shop Tee is placed in  ‘Scarlet’ and ‘Oil Green’ colorways. Both silhouettes are made in the U.S. from authentic and high-quality medium weight 6.5 oz 220 GSM cotton and are made for a standard fit. Included within the silhouette is a ribbed neckline while the intricate screen-printed graphics include pictures of bold jewels and a vase that comprise the front and back of the silhouettes. The design features the FEATURE Chinatown address and signature quote, ‘An All Things Good Company.'

“Celebrating All Things Good Since 2010”

The Wynn Shops Chapter Capsule incorporates a selection of apparel inspired by the vacation-like aesthetic of Las Vegas, which is proudly displayed in the FEATURE Poolside Tee. Crafted domestically from medium weight 6.5 oz 220 GSM cotton, the standard-fitting tee is both elevated and makes a statement with its bright and eye-catching graphics that incorporate images of people relaxing by the pool while also incorporating lounge chairs, palm trees, and more. A ribbed crewneck offers additional detail, while the final component of the silhouette is FEATURE screen-printed within the pool graphic. Similar style graphics are placed within the FEATURE N.E.F. Hoodie, but the quality of the oversized hoodie incorporates a domestically-made 14 oz heavy weight 475 GSM cotton-cut construction. FEATURE graphics are screen-printed at the front and back while the rear includes the phrase ‘An All Things Good Company.’ The graphics have images of people relaxing by the pool listening to music, while an additional term, ‘Never-Ending Peace,’ also appears. The silhouette is complete with ribbed details and a signature kangaroo pocket.

The Calabasas Chapter Capsule's apparel and headwear is influenced by California-aesthetic imagery and graphics such as carnivals, palm trees, and bright colors. The FEATURE Carnival Tee is seen in ‘Cannoli Cream’ and ‘Eden’ colorways and is crafted domestically from 6.5 oz medium weight 220 GSM cotton for a comfortable and standard-fitting design. The tees incorporate screen-printed FEATURE branding at the front while the same appears at the back while also incorporating colorful graphics of a bright carnival. The FEATURE Carnival Shorts pair perfectly with the tees, as they include the same screen-printed carnival-like graphics as well as a FEATURE academy logo. Side pockets are placed for functionality, while the design is complete from 14 oz heavy weight 475 GSM cotton.

These in-store exclusives are available now at each correlating store—Chinatown, Wynn Las Vegas + Calabasas. For store locations and hours, click here.