In an industry overrun by unoriginal chain stores that service the masses, Feature is the juxtaposition to the uninspired and predictable.

Inspiration became reality when a vision was born to create a venue where fashion, music, art and sneaker culture could coexist. At its core were 4 guys with a concept they not only believed in, but lived by.

Born from an idea developed on a summer night in Nevada, Feature opened its doors in late 2010 to give Las Vegas a freshness the kicks subculture of the valley was lacking. Feature’s mission was not only to align itself with the cultural movement of art + footwear, but to define it. Feature-ing a pulse-pounding soundtrack that’s as dynamic as the surrounding art, the boutique has the most cutting edge selection of shoes, watches, sunglasses, apparel and accessories.