Best known for balancing luxury and high-end aesthetics into everyday apparel, the Los Angeles-based design venture Rhude reflects modern American iconography with nostalgic references. Sitting somewhere between high-end contemporary menswear and streetwear on the fashion label scale, Rhude is well-versed in recreating wardrobe classics with a modern twist. It consistently incorporates premium textiles within significant ready-to-wear collections.

Established by Rhuigi Villaseñor in 2015, the young self-taught designer had no formal training in fashion design whatsoever and credited his skills to his mother, a tailor. Her teachings led him to understand the concepts of garments and learn how to build each piece with storytelling in mind. Rhude was inspired by Villaseñor’s experience growing up in the Philippines and moving to California at a young age. Rhude is known for its iconic bandana print and various apparel offerings, including track pants, drawstring shorts, sweatpants, crewnecks, hoodies, and more. Rhude introduces its latest ready-to-wear collection for the Spring/Summer ‘23 season. Seasonally-appropriate colors are displayed on signature silhouettes like shirts, crewnecks, quarter-zips, and more. This collection is a must-have for any wardrobe transitioning into the warmer seasons.

"NEW RHUDE ARRIVALS"

The Rhude Crewneck is a classic silhouette that makes an elevated impression on any collection. The cotton design features ribbed detailing at the trims for optimal dimension. Embroidered script FEATURE branding can be found at the front and rear for a finishing touch. Ideal for the warmer months, the Rhude Bandana Track Shirt is a must-have for any summer wardrobe. The shirt takes on the brand’s signature bandana print in an all-over manner. A spread collar is placed and treated with piped detailing. A chest pocket is seen, while the button-down closure completes the look. An option for layering underneath this shirt is the Rhude Moonlight Tropics Tee. Western and contemporary aesthetics collide in this tee, as the design’s primary spotlight is the branding and graphics that can be found at the front and rear of the design. A ribbed neckline is placed, tying together the silhouette.

Taking on a vacation aesthetic, Rhude’s Hawaiian Logo Rayon Shirt makes an impression with its rayon construction and all-over Hawaiian print graphics and printed Rhude branding. The spread collar and button-down closure complete the look. An additional stand-out apparel item from the latest Rhude collection is the Rhude Jacquard Logo Knit Crewneck. Perfect for transitional weather, this silhouette is composed of a blend of wool and cashmere. Scattered stitched Rhude branding is placed throughout the exterior, while the rib-knit trims solidify the remainder of the look.

Rhude’s new collection for the spring and summer seasons is available now. Click here to shop now.