Nike Dunk Low

‘Midas Gold’

First introduced to the footwear scene by Nike in 1985 as a high-top basketball sneaker, the imitable Nike Dunk is well-known for its simplistic design and balanced color-blocking aesthetic. Its versatile silhouettes are one of the most collectible designs in the footwear market. The basketball shoe turned casual footwear staple has gone through a long journey, with its most recent revival in the past two years. By unifying art, fashion, music, and pop culture concepts, its nonlinear story started over 35 years ago and maintains a substantial stake in footwear culture. 

Inspired by the aesthetics of the Air Force 1, which is prominent in its outsole, the Nike Dunk was released during the golden age of basketball with Michael Jordan. Designed to accommodate basketball tactics, the sneaker was initially marketed for college basketball teams like the University of Iowa, University of Kentucky, University of Michigan, Georgetown, St. John’s, University of Nevada Las Vegas, and Syracuse. By the time the ‘90s rolled around, skaters had begun to adopt the shoe as they enjoyed its durability, cup-sole shape, and general construction that was fit for skateboarding.  As an icon of skate, streetwear, and creativity, the Nike Dunk embodies thoughtful storytelling and has experienced a whirlwind of cultural growth since its introduction in the ‘80s. Its evolution into the present day has come to mean something entirely different to a budding new generation of sneaker fans.

The latest Nike Dunk lineup addition includes the Nike Dunk Low ‘Midas Gold.’ This two-toned crisp leather sneaker features a Midas Gold base and tongue along with Tough Red placed at the overlays, laces, and Swoosh. The tongue tag with Nike branding makes a bold statement, and similar branding is seen at the heel. Perforated details and a cushioned midsole offer comfort and breathability, while the clean white midsole contrasts with the exterior, while the durable rubber outsole completes the overall aesthetic.

FEATURE Release - Saturday, January 1st

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Our FEATURE Release Draw ends Friday, 12/31, at 4 p.m. PST. All winners will receive notice the night before the official launch date if they have won.