Happy NBA All-Star Weekend! In celebration of the NBA’s annual All-Star Weekend held in Salt Lake City, we are excited to finally launch our exclusive apparel, accessory, and headwear capsules made in collaboration with the NBA, Utah Jazz, and New Era. Only available for a limited time, take a closer look at these exclusive capsules in the imagery below. Click here to shop these exclusive FEATURE NBA All-Star Capsules. For more information on our FEATURE NBA All-Star Weekend Experience, click here.

Inspired by the rich history of Salt Lake City, our exclusive FEATURE x New Era Fossils Everywhere 59FIFTY Fitted makes an impression with its complete polyester construction and fitted design. The silhouette boasts a contrasting undervisor, while the woven eyelets at the crown add a breathable touch. A signature New Era flag is woven at the left side, while FEATURE script branding makes an impression at the rear. At the face of the hat is a raised and embroidered FEATURE logo that completes the design. Another must-have fitted silhouette that takes into account the history of Salt Lake City is the FEATURE x New Era F Logo Antelope Island 59FIFTY Fitted. This design boasts the same construction, but with a signature FEATURE ‘F’ embroidered at the face.

Made in collaboration with the NBA, the FEATURE NBA ASG Chrome Tee makes an impression with its unique chrome aesthetic that takes up the rear. Composed of heavy weight cotton and made domestically, this tee spotlights screen-printed collaborative branding from FEATURE and the NBA at the chest. At the rear is screen-printed chrome-inspired All-Star imagery and graphics that tie together the look.

Besides apparel, our FEATURE NBA All-Star Capsule also spotlights exclusive accessories. The FEATURE NBA Basic Logo Sport Towel is composed of cotton and is perfect for any gym bag. The FEATURE NBA ASG ‘23 Logo Sport Bottle holds up to 6.5 oz of liquid and is made from recycled TPU material. The design spotlights printed FEATURE branding with NBA typography. Lastly, the FEATURE NBA Basic Logo Thunder Sticks are perfect for any game and are sure to make an impression with their array of branding from FEATURE and the NBA.

Arriving in a complete polyester construction, the FEATURE x New Era 9FIFTY Souvenir Snapback is an exclusive must-have headwear silhouette spotlighted in our FEATURE NBA All-Star Capsule. This design spotlights woven eyelets embroidered at the crown which adds a breathable touch. At the front of the design is an embroidered FEATURE NBA All-Star patch that nods to this year’s NBA All-Star Weekend being held in Salt Lake City, Utah. A flat brim is seen, while a New Era flag is woven at the wearer’s left side. Along the rear is an embroidered FEATURE script logo. The adjustable snapback closure secures the fit in its entirety. Alongside the hat, this design arrives with three permanent markers in red, blue, and black. Use these markers during the All-Star Weekend and get your favorite NBA stars’ autographs, or give the Souvenir Hat your own personal touch.

"FEATURE NBA ALL-STAR CAPSULES"

Another apparel item featured in this exclusive FEATURE NBA All-Star Capsule is the FEATURE NBA All-Star ‘23 L/S Tee. This silhouette nods to this year’s All-Star celebrations in Salt Lake City. The design is composed of 6.5 oz heavy weight cotton, and incorporates ribbed detailing that can be found at the neckline and cuffs. Screen-printed NBA All-Star typography and graphics can be found at the chest. Collaborative branding between FEATURE and the NBA resides at the left sleeve, wrapping up the remainder of the silhouette.

Even more headwear is included in this exclusive NBA All-Star-inspired delivery. The FEATURE x New Era 59FIFTY Fitted arrives in a complete polyester construction and spotlights any of the 30 NBA teams. The design comes with woven eyelets embroidered at the crown in addition to a contrasting flat brim. NBA and FEATURE branding are embroidered together at the rear. On the left side is a signature New Era flag. On the wearer’s right side is a custom embroidered NBA All-Star ‘23 patch, while the face of the hat is finished with a raised and embroidered team logo.

Further Utah Jazz spotlighting can be found in the FEATURE NBA Utah Jazz All of the Stars Crewneck Sweater. This premium design is composed of 14 oz heavy weight cotton, resulting in a premium and comfortable experience. Ribbed detailing can be found at the neckline, cuffs, and hem. Screen-printed FEATURE and Utah Jazz branding is at the front, intertwined with star imagery. Additional star-inspired typography can be found at the rear. A subtle Utah Jazz ‘note’ is seen at the hem, while an NBA logo is placed subtly at the right sleeve cuff for a finished look.

As for pants, this exclusive delivery also features the FEATURE NBA Utah Jazz High Note Sweatpants. The design is cut entirely from 14 oz heavy weight cotton and includes an elastic waistband for added comfort. Elastic cuffs are also placed, while the drawstrings at the waistband add a comfortable touch. Screen-printed glittered FEATURE and Utah Jazz branding can be seen on both thighs. A signature NBA logo is embroidered at the single rear pocket. The in-seam side pockets tie together the design.