Puma is relentlessly pushing sports and culture forward by creating the fastest products for the world’s fastest athletes. Since 1948, the German sportswear brand has drawn strength and credibility from its heritage in sports. 

Puma is reissuing their classic Palermo silhouette, a sneaker that became a favorite among European soccer fans in the 1980s. The design is praised for its timeless yet contemporary design that compliments any casual style. The Puma Palermo was originally launched as part of the ‘Classic’ series in which the brand paid homage to famous capitals of Europe, lending its name. The sneaker makes its comeback in 2023, celebrating 45 years since its creation. This reissue is part of Puma’s initiative to release its most iconic silhouettes that have left a mark on generations through sports, culture + lifestyle. 

The latest iteration of the Puma Palermo comes in two exclusive colorways, ‘White/Vapor Grey/Gum’ and ‘Black/Feather Grey/Gum.’ Constructed with a leather upper, suede overlays + a leather Puma Formstrip, the design features Palermo branding in a gold-foil manner at the upper as well as at the heel. A gum rubber outsole underneath completes the remainder of the sneaker. 

The Puma Palermo in two new colorways is available now. Click here to shop.