Very few brands have as many iconic motifs as Billionaire Boys Club, also called BBC. First making its introduction in 2003, the Los Angeles-based brand was established by Pharrell Williams and NIGO. Pharrell Williams’ repertoire is vast, as his roles include being a rapper, songwriter, music producer, and fashion designer for Billionaire Boys Club and its sub-label ICECREAM. On the other hand, NIGO is best known for his iconic Japanese labels BAPE and Human Made. Billionaire Boys Club’s brand mantra is “Wealth is of the heart and mind, not the pocket.” Billionaire Boys Club plays a massive role in hip-hop and pop culture, as the brand creates a variety of offerings such as graphic t-shirts, hoodies, crewnecks, sweatpants, and more.

Billionaire Boys Club is starting the year off strong with the first delivery of its Spring 2023 Collection. Inspired by the theme of “East meets West,” this collection celebrates the brand's origins in honor of its 20th anniversary. Refreshed takes on classic logos and silhouettes are provided to make an impression, along with new fabrications and techniques on t-shirts, hoodies, jackets, pants, and more. This brand remains an essential platform for the streetwear, fashion, and art communities.

One stand-out outerwear apparel item from Billionaire Boys Club’s Spring 2023 collection is the Moto Jacket. Composed of nylon, the jacket features a pointed collar and a full-zip closure for added functionality and detailing. Embroidered pins and applique branding wrap up the rest of the design. Additionally, the Billionaire Boys Club Cadet Pant makes an impression on any apparel rotation. Composed of cotton, the silhouette utilizes belt loops and side pockets for functionality. An array of splatter detailing, patchwork prints, and additional patch details wrap up the remainder of the design. Another must-have from this new collection is the Billionaire Boys Club Shibuya L/S Woven. The design features a button-down closure in addition to a pointed collar. The welted chest pockets add functional detailing, while the all-over plaid print and screen-printed graphics solidify the rest of the look.

The Billionaire Boys Club Orbit Crew makes a statement with its premium blend of cotton and polyester. The streetwear-inspired silhouette features ribbed detailing that can be found on the trims. Embroidered graphics reside at the front, completing the remainder of the design.

Billionaire Boys Club’s Spring 2023 delivery can be found now at feature.com.