GUESS was established in 1981 by the Marciano brothers who left France to chase the American dream. Early on, GUESS was influenced by the American lifestyle but with a European flair. The brand is primarily known for producing quality denim with an American aesthetic. 

GUESS adds a colorful twist to some of their most iconic pieces. In the 90s, GUESS established itself as one of the most influential brands in the fashion industry. While paying respect to the past and paving the way for the future, GUESS embodies the new youth culture. Staying true to its roots, GUESS takes pride in crafting pieces as close to their original 1980s and '90s line to ensure true authenticity and quality.

To help expand their audience and further tell their brand narrative, GUESS has partnered with a variety of personalities and brands including A$AP Rocky, Sean Wotherspoon and Infinite Archives.