Enter The Draw: FEATURE x New Era 'Golden Hour'

Wednesday Nov 23, 2022

Enter The Draw: FEATURE x New Era 'Golden Hour'

Haven Neiman

Since 1920, the headwear brand New Era has remained a cultural icon throughout each generation and decade within various subcultures besides athletes, including hip-hop artists, graffiti artists, and much more. The brand was first brought onto the scene by Hatmaker Ehrhardt Koch, who had established the American headwear company in order to display his love for crafting high-quality caps for all. The label has since grown to become perhaps the most iconic legacy of headwear to exist. New Era became the official headwear brand of the MLB in 1993 after producing its first professional baseball cap for the Cleveland Guardians. Countless sports teams have been featured within classic New Era silhouettes, such as the Los Angeles Dodgers, Houston Astros, and more.

Since 2018, FEATURE has consistently joined together with the headwear giant by introducing ‘FEATURE’ renditions of classic New Era silhouettes, primarily the 59FIFTY Fitted. These designs spotlight the combination of both brands’ aesthetics all while highlighting national and local sports teams like the Las Vegas Raiders. Recent New Era collaborations can be seen in our FEATURE x New Era ‘Pride’ and FEATURE x New Era ‘Opal’ 59FIFTY Fitted collections. Our latest collaborative collection is the FEATURE x New Era ‘Golden Hour’ capsule.

This ongoing collaborative headwear capsule takes on a signature headwear silhouette with a fitted design. Composed of durable polyester, the headwear design includes woven eyelets scattered around the crown, adding a breathable touch to the design. The design’s primary spotlight is the embroidered team logo on the face. The flat brim spotlights a contrasting undervisor along with New Era branding on the one side. World Series patchwork is embroidered at the lateral wearer’s side. Three custom sunset-inspired exclusive FEATURE pins wrap up the remainder of the design.