Thank you for joining us at our FEATURE NBA All-Star Weekend Experience! From February 13 through February 19, FEATURE traveled to Downtown Salt Lake City to host a multi-day pop-up experience filled with exclusive pop-up shops, collaborative capsules, and a one-of-a-kind customization experience by Nike.

We gave back to the Salt Lake City community by partnering with the Utah Jazz’s Junior Jazz program to connect local Salt Lake City youth to sport. Spanning three days, kids of all ages were coached by Junior Jazz coaches in basketball-inspired games. Each child also got a free custom Ben Barnes-designed hoodie at the Nike Customization Station. The kids in the Junior Jazz program also received visits from a handful of NBA players, like Buddy Hield, Andrew Nembhard, Jaden Ivy, Tyler Herro, and Collin Sexton.

Our miniature FEATURE Pop-Up Shop was filled with designer brands that aren’t typically accessible to the Salt Lake City community. In addition to our in-house private label FEATURE, the following brands were featured at the pop-up shop: Amiri, Billionaire Boys Club, Comme des Garçons PLAY, Heron Preston, Mastermind, New Era, Off-White, Palm Angels, ReadyMade, and Saint Michael.

We also introduced exclusive Nike sneaker drops throughout the FEATURE NBA All-Star Weekend Experience. In a world where sneaker reselling is at an all-time high, we made it a point to help the community avoid resellers while still receiving access to some of the most current sought-after sneakers. The Nike Pop-Up Shop hosted by FEATURE also introduced a one-of-a-kind customization station that provided fans with exclusive custom graphic hoodies from Utah-based designer Ben Barnes. 

In celebration of the NBA All-Star Weekend being held in Salt Lake City, we launched exclusive apparel, accessory, and headwear capsules in collaboration with the NBA, Utah Jazz, and New Era. These exclusive capsules were available at the FEATURE Pop-Up in Salt Lake City + received an early-access drop on feature.com.

The Salt Lake City community helped kick off the 2023 NBA All-Star Weekend by coming out to our FEATURE NBA All-Star Friends & Family Event. Featuring sounds by DJ Erockalypze, the community joined us in celebrating the start of the NBA All-Star Weekend by exploring our FEATURE NBA All-Star Pop-Up’s exclusive collaborations, pop-up shops + Nike Customization Station. 

Our exclusive FEATURE NBA All-Star Capsules made in collaboration with the NBA, Utah Jazz + New Era are available online at feature.com. Click here to shop this premium selection of collaborative apparel, accessories + headwear. Visit our YouTube channel for a more in-depth look at our 2023 FEATURE NBA All-Star Weekend Experience.