First introduced in 2017, the Amsterdam-based denim apparel brand, Purple Brand, was brought to fruition by a team of friends and fashion industry veterans that were passionate about solving the lack of contemporary denim offerings in the industry. With the belief that innovation shouldn’t be limited to just designer denim, Purple Brand does beyond just the current denim trends. It takes into account what denim connoisseurs desire, which is a selection of premium denim for everyday and stand-out looks.

The perfect pair of denim jeans are essential for any time of the year, and Purple Brand is well-versed in offering a premium selection of denim jeans. Purple Brand jeans can be dressed up or down, and are inspired by vintage and utilitarian concepts that focus on a particular fit, fabrication, and overall construction, Purple Brand’s most iconic denim silhouette is the P001. Made for a low rise and skinny fit, one new P001 arrival is the Purple Denim P001 - Worn Grey Black Coated. Composed of a blend of cotton and lycra, the silhouette incorporates lined back pockets and a yoke for added comfort and flexibility. A 3D wrinkle effect is placed throughout, while the distressed knees add further dimension for a unique touch. The button fly paired with the signature five-pocket design wraps up the rest of the look. Another must-have P001 silhouette is the Purple Denim P001 - Indigo Repair Bleach Gradient.

Made for a low rise and skinny fit, the design is cut from cotton and lycra, the silhouette incorporates reinforced belt loops and lined back pockets. A button fly is placed, while the hidden back pocket rivets add a dimensional touch. The subtly-printed graphics paired with a gradient finish complete the remainder of the design. Alongside the P001, the Purple Denim P002 - Lavender Tint Black Fade is another must-have denim silhouette. Composed of cotton and lycra, the jeans incorporate a mid-rise and slim fit. A five-pocket design is seen, while the leather patch and all-over faded print make an impressionable finish.

Purple Brand Jeans are available now in-store + online. Click here for a closer look.