Known for his work as a creative director of iconic brands such as Pigalle, French-Moroccan designer Charaf Tajer founded the elevated fashion label Casablanca in 2018. Although Casablanca is based in Paris, each item is manufactured in Casablanca, Morocco. Charaf Tajer has worked with iconic names such as the late Virgil Abloh and his brand Off-White. This menswear collective is inspired by lobbies and traveling reflected in their high-quality luxury apparel offerings. Both comfortable and elevated, each collection item reimagines the timeless sports aesthetic by utilizing Neopolitan tailoring techniques. The refined but relaxed creations are presented in crisp cotton, elegant silk, and plush terrycloth materials. Casablanca clothing includes silk shirts, t-shirts, hoodies, sweatpants, silk shorts, tracksuits, print shirts, track pants, cardigans, crewnecks, polo shirts, and more. Each of these items spotlights the label's signature monogram logo print. Iconic collaborations have been done with Casablanca from brands such as New Balance and Polo Ralph Lauren.