The Iconic Red Heart | Comme des Garçons PLAY

The Iconic Red Heart | Comme des Garçons PLAY

Haven Neiman

Comme des Garçons PLAY

New Arrivals Available Now

First brought to the fashion scene in 1973, iconic Japanese fashion label Comme des Garçons, also known as CDG meaning ‘like boys’ in French, the label’s overall movement questions standard female clothing designs, and since the very beginning has seeped over into men and even kid’s clothing. The label’s founder Rei Kawakubo always had a passion for design. The self-taught designer wanted to stray away from the status quo and create different, comfortable, functional styles. By introducing these non-conforming styles comparable to men’s clothing, the brand questioned standard female clothing designs and has become incredibly popular, sought-after, and well-respected. Rei Kawakubo has worked alongside other notorious designers and brands to solidify the Comme des Garçons name. Since its early beginnings, the label has grown to introduce sub-lines including Comme des Garçons Noir, Comme des Garçons Homme Plus, Comme des Garçons SHIRT, and most notably, Comme des Garçons PLAY. Iconic collaborations between different brands have also been done, including Nike in the infamous Comme des Garçons x Nike Air Foamposite and Junya Watanabe, Gucci, Balenciaga, Asics, Salomon, and perhaps the most well-known collaboration, Converse.

Iconic sub-label Comme des Garçons PLAY was introduced in 2002 and has steadily grown into the face of the Comme des Garçons brand. This casual streetwear line is intended to appeal to the younger generation. The famous and sought-out line is most well-known for the iconic red heart bug-eyed motif that can be seen throughout the entirety of the line. Comme des Garçons PLAY has developed a cult following, and the casual avant-garde aesthetic incorporates elevated finishes within top-quality fabrics and processes on a selection of knitwear. 

 

Upgrade the traditional t-shirt with the Comme des Garçons PLAY Small Red Heart T-Shirt. Featuring a complete cotton-cut construction, the premium design features a simplistic woven patch of the fashion label's iconic bug-eyed red heart motif, which appears at the chest. This high-quality silhouette is then finished with smooth trims, as seen in the ribbed neckline. Perfect for the cooler months, the Comme des Garçons PLAY Hoodie features an all-over elevated design. Characterized by the iconic red heart logo, the hoodie features a drawstring hood with smooth and detailed trims placed at the ribbed cuffs and hem. A kangaroo pocket offers a functional touch, therefore completing the entirety of the design. These designs fully embody the Comme des Garçons PLAY aesthetic by intertwining minimalist yet elevated aesthetics.

 

For a more bold approach, Comme des Garçons PLAY's Pastelle Red Logo T-Shirt furthers the brand's playful concepts. The primary spotlight of the silhouette includes the notable red heart that is proudly displayed on the face. A signature crew neckline makes an appearance, while the cotton-cut construction offers a breathable touch. The Comme des Garçons PLAY Half Heart T-Shirt provides a different yet similar aesthetic by incorporating a signature small red heart at the chest, while a larger half-heart appears near the hem. This multi-heart design further emphasizes the brand's unique and avant-garde nature.

 

Comme des Garçons PLAY is available now at our Spring Mountain and Calabasas retail locations + online. To shop the new arrivals, click here.

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