Adidas reintroduces the Ultraboost 1.0 ($180), the runner that started it all. Virtually all the details remain from the original release including the Primeknit patterning and the staple Boost midsole. A continental rubber outsole providing optimum grip replaces the original outsole from the 2015 rendition. Additional details include a purple heel cup for a secure fit accompanied by a gold metallic finish for the Boost branding. Finally, an Adidas logo on the tongue tab and a lock-down lacing cage in the shape of Adidas' signture three stripes round out the now classic silhouette. Pick up your pair, now available in-store.