Last weekend, FEATURE arrived in Salt Lake City, Utah, to help celebrate the NBA All-Star Weekend with the Salt Lake City community. We introduced an exclusive pop-up shop held right in the heart of Downtown SLC, which introduced an array of exclusive partnerships, pop-up shops, and capsules made in collaboration with the NBA, Utah Jazz, and New Era.

FEATURE has partnered with New Era since 2018, consistently joining to introduce ‘FEATURE’ renditions of classic New Era silhouettes, such as the 59FIFTY Fitted. Spotlighting the combination of both brands’ aesthetics, this collaboration highlights national sports teams from the MLB, such as the Los Angeles Dodgers, the NFL like the Las Vegas Raiders, and even the NCAA with the University of Nevada, Las Vegas. For the first time, FEATURE and New Era collided to introduce collaborative takes on the 59FIFTY Fitted that spotlights all 30 NBA teams. Inspired by the 2023 NBA All-Star Weekend in Salt Lake City, this premium headwear allows basketball fans to represent any of the 30 iconic NBA teams, such as the Los Angeles Lakers, Chicago Bulls, and the Utah Jazz. With that, additional 59FIFTY Fitteds in this collaboration also nod to the rich history of Salt Lake City, Utah.

The FEATURE x New Era Tree of Life 59FIFTY Fitted is a stand-out fitted silhouette in this debut FEATURE x New Era NBA headwear collaboration. Nodding to the Tree of Life in Draper City, this premium hat is composed entirely of polyester and incorporates woven eyelets at the crown for dimension and breathability. The flat brim has a contrasting undervisor. Embroidered FEATURE script branding can be found at the rear, while an embroidered New Era flag at the left side is placed. The hat is finished with an embroidered FEATURE logo.

Similar aesthetics can also be found in the additional 59FIFTY Fitteds included in this delivery, such as the FEATURE x New Era F Logo Tree of Life NBA 59FIFTY Fitted, FEATURE x New Era Antelope Island 59FIFTY Fitted, and FEATURE x New Era Fossils Everywhere 59FIFTY Fitted.

The FEATURE x New Era 59FIFTY Fitted makes an impression in this debut NBA-inspired delivery. Spotlighting all 30 teams, this hat is ideal for any NBA fan. The fitted silhouette is cut entirely from polyester, resulting in a durable finish. The flat brim boasts a contrasting undervisor underneath. At the hat's crown are woven eyelets that provide a comfortable and breathable touch. An embroidered team logo patch is placed on the face. On the left side is a signature embroidered New Era flag. At the right is the 2023 NBA All-Star patch, nodding to this year’s celebrations held in Salt Lake City, Utah. On the rear of the 59FIFTY Fitted is embroidered FEATURE script branding with an NBA logo placed on top of it. The subtle star embroidery surrounding the FEATURE branding spotlights the rest of the look. Represent your favorite team with this must-have hat.

The exclusive FEATURE x New Era NBA 59FIFTY Fitteds are available now online at feature.com. Shop this must-have headwear here.