John Elliott’s classic styles weigh heavy on simplistic yet high-quality designs. Focusing on the product itself, he created a multi-functional and ready to wear brand. To make this happen, Elliott decided that minimal to no branding will allow the pieces to shine on their own. Developing this company in high school, Eliott and his good friend Aaron Lavee decided to start at their own fashion problems. They asked themselves, what is their closet lacking and concluded that it started at basic clothing. 

In the SS21 collection, John Elliott focuses on neutral and earth tones perfect for layering or completing a put-together look. Along with the everyday pieces, Elliott throws unique designs utilizing flannel and tie-dye. Pieces throughout the collection are crafted with the upmost care and thought. Wool knit cardigans and cargo fabrics are handcrafted and picked from materials around the world to emphasize Elliott’s premium work. The Hemi Oversized Shirt is a piece that stands out within the collection. Made out of cotton, the button-up consist of a relaxed and oversized look for ultimate comfort and leisure. Unique to the brand are the Sequoia Hoodie and LA  Sweatpants. Combined, they complete a sweatsuit outfit. Taking the popular trend of tie dye, John Elliott infuses neutral tones and lux materials for a sophisticated and put together design.