FEATURE x New Era

New Restocks

Hatmaker Ehrhardt Koch founded the authentic sports heritage brand New Era in 1920 in Buffalo, New York. Koch’s love for crafting high-quality caps is what established the American headwear company, and the label has since grown to become perhaps the most iconic legacy of hats. New Era became the official brand of the MLB in 1993 and produced its first professional baseball New Era cap for the Cleveland Guardians the year after. As the only brand in sports history with exclusive headwear rights to the MLB, NFL, and NBA, New Era is most recognized for their iconic fitted cap, the 59FIFTY Fitted. Countless sports teams have been featured within classic New Era silhouettes. New Era has remained a cultural icon continuously throughout each generation and decade within various subcultures besides athletes, including hip hop artists, graffiti artists, and many more.

New Era’s well-known and easily recognizable flag logo is found on the side panel on each of their hats. While consistently offering elevated and sleek headwear offerings, New Era emphasizes its stance in the headwear industry. We at FEATURE have been collaborating with the heritage headwear brand New Era since 2018 by introducing ‘FEATURE’ renditions of classic New Era silhouettes like the 59FIFTY Fitted and many more. These designs spotlight our ‘All Things Good’ mantra and highlight national and local sports teams such as the Las Vegas Raiders and the University of Nevada, Las Vegas (UNLV) Rebels. With that, we are excited to announce that classic FEATURE x New Era hats have restocked. Don’t miss out on your chance to secure an exclusive headwear offering that upgrades any collection.

“FEATURE x New Era”

The FEATURE x New Era OE Fitted Cap is one of the first headwear offerings from this ongoing collaboration and has just recently been restocked. This signature silhouette incorporates an authentic wool construction and features a fitted design. The woven eyelets at the crown contribute to its breathable aesthetics, while the flat brim offers additional detailing. The iconic New Era flag is placed at the left side panel. A raised embroidered FEATURE logo comprises the front of that. FEATURE script branding is embroidered at the rear of the fitted cap, tying together the rest of the look. Additionally, the FEATURE x New Era Old English F Snapback Hat w/ Pin is another exclusive headwear offering that’s been restocked. This signature item makes a statement within any collection and is featured in an array of colorways.

The FEATURE x New Era Old English F Snapback Hat w/ Pin features a complete wool construction that accentuates its authenticity and overall aesthetic. The exclusive silhouette incorporates woven eyelets at the crown, along with an adjustable snapback closure at the rear, allowing you to tailor the hat to your desired fit. Additional attributes include the flat brim design, whale the silhouettes primary spotlights are the raised and embroidered FEATURE ‘F’ at the face and the distinct gold FEATURE pin placed slightly above it. Also, an embroidered FEATURE logo at the rear completes the overall design.

Signature FEATURE x New Era headwear silhouettes like the OE Fitted Cap and the Old English F Snapback Hat w/ Pin have been restocked and are available for purchase at all retail locations + online. Explore these iconic designs and our other exclusive headwear offerings by clicking here.