Welcome to the world of ICECREAM. Pharrell William’s streetwear brand, ICECREAM, explores the concept of ‘ICECREAM World,’ which envisions everyday New York City people from all walks of life wearing the brand.

This Spring season offers a mix of staple wears from short sleeve tees, long sleeves and lightweight outerwear. The collection also offers sweatpants and denim. Featured pieces are the Icecream Lemonade Hoodie in pale mauve, which is a 100% cotton drawstring hoodie with ribbed edges, kangaroo pocket and an Icecream screen printed graphic; the Icecream cherry sweatpant in pale mauve and black, which are 100% cotton with elastic waistbands and two side pockets; the Icecream collection hoodie in black, which is a cotton/polyester blend, with ribbed edges, kangaroo pockets and printed branding on the front and back; and a variety of Icecream graphic printed tees. 

The collection offers classic ICECREAM designs and prints with some patterns more playful and vivid while others are more subdued. The Spring collection has a variety of styles wearable for all occasions. Check out ICECREAM’s Spring 2020 apparel online here. Prices range from $130-200 USD for jackets, $50-85 USD for tops and $130-185 USD for bottoms.