Officially launching this year, Members of the Rage (MOTR for short), came to fruition from the mind of none other than the iconic American rapper Kid Cudi. The streetwear brand’s launch has been seven years in the making, and its aesthetic can be described as a combination of 90s grunge meets elements of soulful hip hop and a touch of the distant future. FEATURE is thrilled to announce that Members of the Rage is its latest brand roster addition.

Members of the Rage is heavily inspired by Kid Cudi’s fashion taste, often referencing the rapper’s stylistic choices over the years. The brand’s deliveries often incorporate a kaleidoscope of colors, innovative designs, and vintage yet modern influences. These notions are reflected throughout the streetwear brand’s wide range of apparel. Cudi isn’t new to pushing boundaries, and he knows all about embracing the unconventional. His brand represents all things dynamic and eclectic, all while integrating concepts of rebellion. Keep reading to learn more about our first delivery of Kid Cudi’s Members of the Rage (MOTR).

The first stand-out item from Members of the Rage’s Fall/Winter 2023 delivery is the Members of the Rage Classic Varsity Jacket. Constructed from a blend of wool and polyamide, this Americana-inspired retro silhouette is made for an oversized fit as well as elasticated hems, cuffs, and a collar for added durability. The snap button closure secures the entirety of the silhouette, while the two slanted pockets allow for a functional touch. The array of various-sized patches add a finishing touch of color and vibrancy. Paired perfectly with the jacket is the next apparel item in this collection—the Super Distressed Denim. Cut from complete cotton, these jeans are made for a mid-rise, slim fit while boasting an exposed button and concealed button-fly fastening. The vintage-inspired timeless design’s contrast stitching, intentional distressing, and brand patch at the rear offer an edgy finish.

A final stand-out item included in this collection is the Members of the Rage Hockey L/S Shirt. Composed of polyester, this hockey-inspired design is perfect for everyday wear and for the hockey enthusiast. The jersey is made for a relaxed and laid-back look with its ribbed trims and dropped shoulder. Its striking design is all thanks to its embroidered patchwork and striped graphics for a finishing look.

Kid Cudi’s Members of the Rage is available now on Feature.com. Click here to shop now.