Needles was founded by Keizo Shimizu in 1997. It provides unique and casual styles but with a vintage feel, all manufactured in Japan. Under Needles, there are two sublabels; Needles Sportswear and Rebuild by Needles. 

Needles Sportswear features classic sportswears silhouettes and is most well known for its famous tracksuit. Rebuild by Needles reworks vintage apparel by sewing them together into new pieces. All of these pieces are one of a kind as each one is uniquely different. The Needles clothing brand is most well known for its 7 cut flannels and ribbon flannels.

Inspiration from the brand can be found from films, actors, musicians and arts. Its signature butterfly logo was inspired by the tattoo on Steve McQueen’s chest in the film Papillon. Notable collaborations can be seen with A$AP Rocky’s brand AWGE. A$AP Rocky is known to be seen wearing Needles apparel out in public regularly.