FEATURE’s ever-growing graphics collection offers cutting-edge designs from season to season. Along with our own private label, FEATURE has partnered with a number of major brands, including Wynn Resorts, Represent, and Billionaire Boys Club, proudly showcasing their unique aesthetic seen through the 'All Things Good' lens. Additionally, our Hidden Gems Series shines a spotlight on local Las Vegas businesses, celebrating the community with exclusive collaborations

At FEATURE, we believe that every collection should tell a story—one that resonates with our roots while pushing creative boundaries. The FEATURE Frontier Capsule does just that, drawing inspiration from the rugged beauty and enduring spirit of the American West. This latest release reinterprets classic Western themes through bold, detailed printed graphics and modern silhouettes, offering a fresh perspective on timeless motifs.

The FEATURE The Everyday Collection reimagines everyday staples with thoughtful design and craftsmanship. Designed for those who value relevance through the items they own, the collection balances clean fits, refined details, and modern practicality. Each piece is crafted to seamlessly transition between looks, offering elevated essentials that adapt to any setting.

Explore our FEATURE headwear collection. Our lineup features a mix of truckers, snapbacks, and fitted caps. As well as collaborative designs with New Era, and 47 Brand.