Billionaire Boys Club (BBC) was initially founded by American rapper, songwriter, and music producer Pharrell Williams and NIGO in 2003. The name “Billionaire Boys Club” was chosen with an irony meant to provoke thought. The brand is perpetually focused originality and authentic self expression than the direct financial implications of the name. The brand made its official debut in Pharrell Williams' iconic 'Frontin' music video and has become a streetwear and music industry staple with its iconic arch logo and astronaut motif. With signature streetwear aesthetics, Billionaire Boys Club produces graphic t-shirts, hoodies, crewnecks, sweatpants + more. The brand is recognized for its use of bold graphics as well as camo and tie-dye prints. Since the beginning, the Astro-inspired brand has played an immense role in hip hop and pop culture and has maintained its relevance as a staple luxury streetwear brand to this day. Billionaire Boys Club has branched off into different sub-brands, including ICECREAM, which embodies a similar aesthetic. The brands’ DNA is fueled by Pharrell’s aspirational motto and the brand mantra, “Wealth is of the heart and mind. Not the pocket.” 

Billionaire Boys Club presents its second delivery of the Fall 2023 season. In the latest collection, the brand continues to built on the conceptual theme inspired by the late Sun Ra–– known to many as the Godfather of Afrofuturism. Sun Ra was a jazz musician and poet known for his experimental music and theatrical performances. This latest delivery from Billionaire Boys Club features patchwork designs and mixed prints, heavily inspired by neo-vintage statement pieces. Staying true to the brand's heritage, the collection also features signature prints and a reimagining of its distinctive mantra. 

A signature style presented in the second drop from Billionaire Boys Club is the Star Gazer Hoodie. The hoodie takes traditional elements from the brand like astronaut iconography but updates it in a way that elevates the garment. Featuring a cotton silhouette, the design incorporates ribbed detailing that can be found on the trims. A large screen-printed astronaut on the front of the piece is placed in a monochromatic coloring which contrasts the large graphic. The drawstring hood and kangaroo pocket wrap up the design.

BBC offers a fresh selection of outerwear in the second drop of the season. Pictured above is the BB Crater Jacket paired with the BB ATG Pant, both in Leek Green. This matching set boasts a graphic custom camouflage print that makes a statement. High-quality patchwork and screen-printing is seen throughout the jacket, while the pants feature keyring detailing on the cargo pockets that add function and dimension to the look. This set is ideal for the upcoming colder months. More outerwear offerings like the BB Script Pant can be found in the collection as well. These comfortable sweatpants are composed of 100% cotton and include a drawstring waistband for functionality. In-seam side pockets are placed for storage, while the singular rear pocket adds a unique touch. Elastic cuffs are seen, while the screen-printed branding at the leg wraps up the look. 

The second drop of Billionaire Boys Club Fall 2023 is available to shop now. Click here to explore the delivery.