FEATURE x MARKET

Available Now

Most notably known for its recognizable smiley face motif placed on various apparel and accessories, MARKET has maintained its stake in the world of street culture since it was founded in 2016 by Michael Cherman. Since its origin, the brand has been utilizing graphics and non-conventional illustrations and is well-known for incorporating tie-dye colorings and striking hues found within each apparel item. With that, we introduce the FEATURE x MARKET capsule: a collaborative collection inspired by the bright lights of Sin City with a bold and playful twist. With Las Vegas inspiration in mind, the capsule features bold and colorful graphics intertwined with the city’s notable iconographies such as money, poker chips, playing cards, and slot machines—in addition to MARKET’s iconic smiley face motif and other various graphics.

The first apparel item to the lineup is the Money Isn’t Everything Crewneck Sweatshirt. Made for a standard fit, this design features a heavyweight cotton blend that allows for optimal comfort during all times of wear and unique bold and colorful screen-printed graphics that introduce the Las Vegas iconographies such as playing cards and dice. The phrase ‘Money isn’t everything unless you’re winning’ is placed throughout the design, while ribbed detailing completes the design.

"Inspired by the bright lights of Sin City."

An additional capsule item is the Money Isn’t Everything Shop T-Shirt. A continuation of the Sin City inspiration is present in this design, as the heavyweight cotton blended t-shirt features screen-printed graphics at the front and back of the silhouette. These bold graphics intertwine imagery and iconographies referencing the FEATURE locations and incorporate MARKET’s signature smiley face motif. The standard fitting tee also features the signature FEATURE phrase ‘The home of All Things Good,’ giving an additional nod to our mantra. With the Triple 7 Tie-Dye T-Shirt, an all-over tie-dye wash is spread throughout the heavyweight cotton blended construction. The authentic standard fitting tee features Las Vegas iconographies as well as FEATURE branding and MARKET aesthetics. A ribbed crewneck is placed for additional detail, completing the design.

Upgrade your graphic with our latest collaboration with MARKET, available now at our Las Vegas locations + online. Explore the collection items here.