Amsterdam-based denim apparel brand Purple Brand was introduced by a group of friends in the fashion industry who were passionate about solving the lack of contemporary denim offerings available in the fashion world. Purple Brand believes that innovation shouldn’t be limited to designer denim, as it goes beyond current denim trends. It considers what denim connoisseurs want: a selection of premium denim for every day and standout looks.

With that, the ideal pair of jeans is essential for any time of year, and Purple Brand is well-versed in offering a premium selection of denim jeans that can be dressed up or down. Their jeans are inspired by vintage and utilitarian concepts that focus on particular fits, fabrications, and construction, making them suitable for any wardrobe. Purple Brand’s most iconic denim silhouette is the P001. Made for a low rise and skinny fit, the silhouette’s latest iteration is in ‘Black Resin.’ Taking on a cotton and elastane construction, the jeans incorporate reinforced belt loops in addition to a button fly for a touch of adjustability and comfort. A signature Purple Brand hantag and a branded leather patch at the rear are placed. The back pocket rivets add a touch of dimension to the jeans, providing additional dimension. The hand-applied finishings round out the remainder of the silhouette.

Additionally, the Purple Brand P002 ‘Black Wash Blowout’ is another must-have denim silhouette from the label. Making a statement in any rotation, the jeans are made for a mid-rise skinny fit and are composed of cotton. Bar-tack stitching and a hidden chambray lining are placed, while the side seam darts and back pocket provide even more functionality. A classic five-pocket design is set-up, while the button fly closure, cowhide leather patch, hangtag detail, and hand-applied distressing wrap up the remainder of the design.

Purple Brand’s latest arrivals are available now. Click here to shop the entire collection.