Recognized by its iconic arch logo and astronaut motif, Billionaire Boys Club (BBC) first made its introduction in 2003. The Los Angeles-based brand was founded by Pharrell Williams and NIGO. Williams’ legacy is prevalent, as his identity makes up the following roles: rapper, songwriter, music producer, and fashion designer. NIGO is well-known for his Japanese labels BAPE and Human Made. Billionaire Boys Club is well-known for its sublabel ICECREAM. It is considered to be a globally-recognized streetwear and lifestyle brand, as the label is influenced by pockets of fashion, music, design, and culture. The brand’s mantra states the following: “Wealth is of the heart and mind, not the pocket.” The Billionaire Boys Club aesthetic plays a massive role in hip-hop and pop culture, as the brand creates a variety of offerings such as graphic t-shirts, hoodies, crewnecks, sweatpants, and more.
Billionaire Boys Club continues moving forward with its streetwear legacy in its latest collection: Fall ‘22. This latest delivery is inspired by car culture and the great outdoors. Consisting of a variety of fall-appropriate apparel that also utilizes astro-inspired graphics and puff-prints and signature branding motifs, the collection pays homage to the freedom that cars symbolize. It highlights a sense of freedom while referencing the vastness of the Mojave Desert.
Like each previous delivery, the streetwear brand introduces more tee arrivals. The Billionaire Boys Club Arch Burst S/S Tee differentiates itself from others with its puff-printed astro-inspired graphics that are intertwined with the brand’s signature arch logo and astronaut motif branding. Cut from cotton, the tee also spotlights a crew neckline for further detailing. Another must-have tee is seen in the Billionaire Boys Club Track S/S Tee. The cotton-cut silhouette also sports a crew neckline, while at the chest is an outlined graphic of the astronaut character. Additional branding is seen at the front and rear for a finished look. As for outerwear, the Billionaire Boys Club BB Club Jacket makes an impression with its car culture-inspired approach. The cotton-cut silhouette features a full-zip closure that leads to a pointed collar. Hand pockets and the all-over screen-printed motor graphics wrap up the look.
Billionaire Boys Club’s Fall ‘22 collection is available now at our Calabasas + Spring Mountain retail locations along with our online storefront. Click here to explore the delivery.