Brought onto the scene in 2003 by Pharrell Williams and NIGO in 2003, Billionaire Boys Club has made a legendary impact on not only fashion, but the entire streetwear industry. Also referred to as BBC, the brand’s founder Pharrell Williams has nothing short of a vast repertoire. The rapper, songwriter, music producer, and fashion designer for Billionaire Boys Club and its sub-label ICECREAM. On the other hand, NIGO is best known for his iconic Japanese fashion labels BAPE and Human Made. BBC is known for its signature astro motifs and stands by the following brand mantra: Wealth is of the heart and mind, not the pocket.” Billionaire Boys Club plays a massive role in hip-hop and pop culture, as the brand creates a variety of offerings such as graphic t-shirts, hoodies, crewnecks, sweatpants, and more.

With that, Billionaire Boys Club starts off the new season strong with its first delivery of the Summer 2023 collection. Taking us all on a journey where desert racing meets futuristic artistry, this delivery takes on hues of the desert at sunset while incorporating a range of graphic t-shirts that reflect the aesthetics of boundless adventure. Complimenting the desert aesthetic, this collection offers lightweight pieces ideal for the warmer months along with loose-fitting collared shirts that are treated with abstract artwork imagery. This collection has you covered for all your summer plans, bringing together an eclectic combination of summer-ready pieces.

New pieces from the collection include the Billionaire Boys Club BB Billionarus S/S Tee. The cotton-cut graphic tee includes a screen-printed astro graphic at the chest that takes on a unique aesthetic. Additional screen-printed BBC logos at the rear complete the rest of the look. Additionally, the collection’s woven shirts like the Billionaire Boys Club Sol SS Woven makes an impression with their cotton construction and premium design. The silhouette is treated with a spread collar and a button-up closure. The embroidered script logo branding placed above it wraps up the design. Another must-have graphic from the collection is the Billionaire Boys Club Fire S/S Knit. The tee is composed of complete and is oversized. The heavy wash offers optimal dimension. Screen-printed Billionaire Boys Club graphics can be found at the front. Additional logo branding completes the look.

The new Billionaire Boys Club Summer 2023 collection’s first delivery is available now. Click here to shop.