FEATURE x G-SHOCK 

‘Vegas Noir’ 

As we have grown our roots within the Las Vegas valley, we believed that it was important to bring the city into our first-ever collaboration with G-Shock. The renowned label has been a part of the watch industry since 1983 and has redefined the traditional timepiece. To learn more about its inception and technological advancements, click here to read History of G-Shock: Redefining the World of Watchmaking. We have come together to introduce our version of the signature GM5600B known as ‘Vegas Noir.’ The collaborative project encapsulates the city as we take inspiration from its nightlife and glimmering lights. 

The GM5600B is a staple design within G-Shock’s repertoire as it includes a digital and metal square face. Our rendition emphasizes tactical elements such as an electro-luminescent backlight and flash alert setting. These attributes work in tandem with the iconic shock and water-resistant qualities- technologies that G-Shock is known for. The watch follows a neutral palette that is reminiscent of our signature aesthetic. A matte black resin band is detailed with gloss stars as we pay homage to the glimmering lights along the Las Vegas Strip. The band can be adjusted to your desired fit as a metal closure provides a secure experience during times of wear. Our signature FEATURE branding is embossed on the band in a white hue that perfectly pairs with our ‘All Things Good’ mantra. Our reenvisioned GM5600B is a transitional piece that can be worn during the day or keeping track during long nights.

The City of Lights in Black and White

In addition to our watch, we’ve also curated a graphic tee that embodies G-Shock technical attributes with our contemporary finishings. Constructed with premium 6.5 oz cotton, the Digital Orbit Tee is made with a medium-weight fabrication that enhances the overall fit. The distinct imagery is placed on the front with a puff print applique and contains a glow-in-the-dark effect allowing the imagery to stand out. The t-shirt is made for a standard fit and is completed with intricate stitching at the crew neckline. To introduce the collaborative project we wanted to highlight Downtown Las Vegas as it defined the current Strip that we know today. Our Vegas Noir GM5600B and Digital Orbit Tee perfectly balance modern and tactical aesthetics- making it the ideal addition for a night out or casual settings. 

Our partnership is a testament to the city and G-Shock’s technical ethos. The GM5600B ‘Vegas Noir’ and Digital Orbit Tee is now available online. To grab a closer look at the FEATURE x G-Shock collection, click here.